The Colossal Popularity of Optimus Prime Toys
When the Transformers aired in 1984, who would have thought we’d be still speaking about a cartoon pertaining to humanoid robots which can transform into automobiles and planes to save our planet? But what began being a Saturday morning childs cartoon ballooned into a multi-million dollar business over the decades. You could assert that the success of Transformers may be traced through the development of the franchise’s most identifiable character, Optimus Prime.