3 Best Practices In Using Bing Search Ads
The best practices for using Bing search ads are sometimes hard to find. There are at least a thousand people who can sell you the information you are looking for but with just a few tips you will not need to purchase any free information. The internet is an amazing place. Let’s face it as a consumer you can find anything you could possibly be looking for. However it is just a little bit more difficult if you are the seller. There at least a thousand people selling everything from dogs to donuts and if you are not on the first page of Bing search ads you can be lost in a sea of similar sites. That is where understanding SEO or search engine optimization comes in. If you choose the “right” keyword and do not over use it you could be the first site listed. So here are a few tips to help you out.
Tip 1) Using CPC and CTR wisely CPC or cost per click is how much the advertiser’s base how much they will pay you for running their ads on your site. This is usually based upon how many people visit your site. CTR or the click through rate is how many of the people who visit your site actually click on the ads. For example if 2000 people visit your site in a day and 900 of them click on an ad and go through your site to visit your advertisers site that is a click through and the basis for your click through rate.
When you want to be on the first page of Bing search ads you will need to understand CPC and CTR. The search engines will read the information generated by these two innocent sounding things to decide your sites placement. The formula the search engines use is very simple. They “read” the CTR for your site at various points and then they multiply CTR X CPC to decide the relevance of your site to the search term.
Tip 2) Using ad words and ad word groups Ad words and ad word groups are words that you utilize to sell your product or to get people into your site. These words should be a strong call to action using verbs wherever you can. A good example of an ad word group for a site that sells televisions may be something like…….“Blue electronics — a place to shop — big sales on laptop computers — free shipping and sale prices if you buy Gateway.”
In this example computers and laptop are your keywords, Gateway is your brand, and your ad words are shop, sale, free shipping and buy. If you put them all together you have an ad word group that will tell your customers what you sell, that you are having a sale and if they buy from you they get free shipping. Now if anyone is looking for a sale on Gateway laptops with free shipping and they put that phrase into the Bing search ads engine your site could very well be number one.
Notice I only used 20 words. It is important not to use too many words in your ad word group. You also only want to use your main keyword once in your ad word group. If you use it too often the search engines will decide your site is spam and treat it as such by ignoring it completely.Tip 3) Use keywords wisely to maximize your SEO SEO stands for search engine optimization which is the biggest tip and also the most complicated with several points to keep in mind when deciding what to use.
Key words are how your site is described. They are extremely important because search engines like Bing search ads will look at the keywords and their relevance to a search to rank and place your site. There are several ways keywords used correctly can get your site to number one on Bing search ads.
You will need to figure out which keyword(s) is right for your site. There are many paid and free sites on the net that will help you do this. Just search on Bing search ads for SEO optimization tools and you will probably find a few. You tell the program what keyword you want to use and it will tell you how many people may have searched for that word or phrase in a given amount of time. It will also give you other words or phrases that may be better to use. For example when the word ‘dolls’ was entered on one free site there are 30922 different keywords including dolls in the phrase with dolls being searched 19221 times in the last 24 hours and that pussycat dolls was searched 8726 times in that period. Also more people are looking for dolls on yahoo with a 44.43% rate. With the right tools you can find out who is searching for them, who else is selling them and even when the highest sales of dolls are. These sites can tell you hundreds of ways to use the word dolls in your site and what are the most popular search terms.
You will need to optimize your title correctly for best effect. When building your title the best thing is to keep it to around 60 words. You need to make sure your main keyword is in your title but use it only once. Bing search ads will see the word used more than once as a form of spam and you will be out in the cold. Use your ad word group in your title also. A good example of a title may be …. “We are the number one place to shop for dolls on the web. With free shipping and regular sales, order from us and save.”
Dolls is the keyword in this example. These were just a small sample of the best practices that you can learn in using Bing search ads. When you use the right keywords with ad word groups you will have a good ranking on the search sites. There are many more things you should also learn about this was just a few top tips to help.
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