4 Best Practices in Using Yahoo Advertising
When using Yahoo advertising there are several things to keep in mind. Yahoo search marketing is run on a PPC format which means you pay when someone clicks on your ad. A PPC marketing campaign can be a very effective way to find new leads and drive traffic to your site. The PPC ads are the ones you see on the search engines that are sponsored ads. Yahoo marketing ads can generate immediate traffic to your site. They allow you to run more than one ad at a time making it easier for you to see which keywords work the best. Since you only pay when someone clicks your ad you can also save money. All these things are useful; however, you will still need to follow the rules of SEO for your site and for your ad for best results. This article will give you a few tips about how this is done.
The World Wide Web is a unique and interesting place. It brings people from all over the world right into your home or office every day with just a simple click of a mouse. You can shop, connect with others, and learn anything from this funny little box on your desk. The web however is huge, so big as a matter of fact that it is almost incomprehensible. What does that mean for small and large businesses? What it means is where businesses used to have maybe 50-10000 regular clients they now have access to literally billions of potential customers. The problem however lies with the infinite size of the web. With that many stores/advertisers how do you, the simple small business owner, get your site noticed in an infinite sea of competitors? The way to be recognized is by being listed on the search engines. But wait a minute before you go rushing off. Getting into the major search engines is one thing if you do not mind being listed on page 500 in no-man’s land. Most people find what they want in the first 3 pages. To be ranked within the first 3 pages and preferably on page one is where you want to be. The question is how do you do get YOUR site listed in the top 100 sites for your particular product/niche? It is not easy and is a fairly complicated but truly necessary business tool to learn.
Tip 1) Learn CTR and CPC The importance of CTR or click through rate and cost per click is that these things are how the search engines rate your site. CTR Is how many people click on the ads within your site and go to the advertiser’s site vs. how many people click on your site. For example if 250 click on your site and 200 of those same users click a link for one of your advertisers sites that means that 200 is your CTR.
CPC is cost per click and is how you are paid by advertisers. It is the formula advertisers will use to determine how much to pay you for running their ads on your site. It is also similar to how Yahoo advertising works.
The more people who click on your site and click through to another site will show the popularity of your site and thus the relevance meaning is that it must be a good choice. The search engines use that information to rank you. But how can you use that information to your advantage? Keep reading.
Tip 2) Use keywords in your title The use of the correct keywords in the correct groupings can make or break your site. For instance you will need to use your keywords in a group of words that will best show case it and sell it to your customers. This is called ad groups. Ad groups should make your site visitor do something. These include action words like shop, free shipping, read, search, and learn. When these words are used in conjunction with your keyword it can increase clicks on your site especially if used with a Yahoo advertising campaign. Use this for your title but only use your keyword once and only use 20 or so words. If you over use your keywords the search engines do not like it and calls it spam. Spam goes in the trash you know. For instance, let’s say you own purplecow.com ,which to my knowledge does not exist, and you sell decorating products. An example of a good series of keyword/ad word groups for your title or yahoo advertising ad may be….“When searching for decorating ideas shop with us we offer the best deals and free shipping.”
That is not the best example but you get the idea. Decorating ideas is the main key word and it invites you to search, shop, buy and offers free shipping and ideas. If someone searches for decorating ideas with free shipping you are covered.
Tip 3) Optimize your META tags Description and keywords are really the most important things when optimizing your META tags. META tags are the hidden lines of code inside your site title that spiders or search engine crawlers use to search for your site. In other words when someone types the words decorating and free shipping into a search engine ,it sends out spiders to look for the best sites to display. The META tags are what the spiders read. These tags summarize what your site is about. The correct syntax for a META tag is <meta name=”description” content=”your_keywords_here followed by a statement about your product service or organization.” />
Tip 4) Use a robot.txt A robot.txt is an open invitation to the search spiders to come and visit your site. The use of one is like a warm welcome to good friends on a cold night. To issue the invitation, open a text editor like notepad and type “user-agent” and save it as a robot.txt to the root file in your site. The best practices for using Yahoo advertising are similar to the rules of SEO for any site. These tricks can be learned and if they are employed correctly you can not only rank in the top sites with Yahoo advertising but also with Google, Bing and all of the other search engines making it easy for people to find your site in a ocean of sites.
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